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Playalong Helps Hal Leonard

Playalong Helps Hal Leonard

As the Internet continues to change industries and consumer behaviors, businesses are forced to find ways to adapt or risk losing revenue and customers. That was part of the motivation in 1997 when Hal Leonard Corp. and Music Sales Group formed Sheet Music Direct as the first provider of digital sheet music.

That venture, which was started before high-speed Internet, iTunes and streaming services, continues to search for ways to adapt to the new opportunities offered by technology. The latest version is its Sheet Music Direct PlayAlong iPad app.

In a world where YouTube tutorials and other websites offer versions of popular songs for free, the app seeks to distinguish itself through accuracy, features and promise for publishers and songwriters to receive their royalties.

For complete story, click HERE.

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